Our Story
Spinstak, formerly Safety Marketing Services (also known as SMS), is a B2B digital marketing and web development agency specializing in the safety, industrial, and manufacturing industries.
— Since 2003, we’ve been recognized as the one-stop shop for all marketing and development needs, bringing B2B and B2C solutions to businesses of all shapes and sizes. Our expertise ranges from creating beautiful print catalogs to highly optimized websites. We help build brands online, crafting campaigns across all channels and verticals that are expertly built for conversion to grow your business. We made our mark on the industry by creating print catalogs for industrial safety distributors. We leveraged the industry’s most comprehensive data collection of the best safety equipment brands. We enabled our clients with the ability to quickly organize, design, print, and publish beautiful catalogs that helped drive millions of dollars worth of growth. That was just the beginning.
We soon realized there was exponential growth within our industry to reach customers and end users online. In 2009, we honed our catalog product database and the relationships we’ve built with safety manufacturers to develop proprietary technology that would take our industry to the next level. This sparked the creation of Nucleus, an eCommerce platform that allows customers to sell their products online with the information they need at their fingertips.
Our team designed, developed, hosted, and maintained eCommerce websites for dozens of distributors and suppliers. Since it’s original launch, we’ve added new features to our platform. We’re currently on our 2nd generation of Nucleus, which contains product data for over 1,600 suppliers and over 500,000 SKUs readily available to our clients. Our capabilities and offering were unparalleled and unlike anything in the industrial marketing sphere. In 2015, Matt Johnson was named CMO and Managing Partner of Safety Marketing Services, transforming the company into a full-service B2B marketing agency. He led the team to offer diverse services such as email marketing, social media management, brand development, top quality video production, and comprehensive inbound digital marketing strategies. This move enabled SMS to become the leader in both web development and digital marketing services.
Digital marketing requires you to be nimble and data-focused. Those requirements described our team to a tee – a delightfully zealous band of creative ninjas and data nerds. This passionate, multifaceted team is the backbone of Spinstak. Spinstak is constantly moving forward, like a pinwheel. We innovate and evolve, with our clients’ success as our top priority. We aim to provide ease and efficiency to your business’s marketing and eCommerce efforts with up-to-date strategies rooted in conversions and growth. With Spinstak, you get a partner with vast industry experience, not just another agency.
Our Mission
Our mission is your legacy.
We build relationships and brands that stand the test of time.
To accomplish our mission to help you build a brand that stands the test of time, we have assembled a world-class team of talented marketers capable of executing a wide array of traditional and digital marketing services.
We invest in creating honest and growth-driven relationships with the people and companies we serve. Spinstak is committed to helping businesses in the safety and industrial supply chain grow.
Our Values
We Are Playful Not Painful
Working with an agency should be fun, not painful. From strategy to execution, our team engages our clients and each other with unapologetic authenticity, creativity, and relentless energy. We value fun at work because it is the catalyst for excellence and creativity.
We Are Better Together
We are a unique combination of Nerds and Ninjas. Nerds are analytical, strategic and organized. Ninjas are agile, creative and deadly accurate. We fully embrace both roles through teamwork and collaboration. We can’t do this alone. We are always better together.
We Are Growth Driven
Status quo? Hell no! We believe that change is both our friend and competitive advantage. Individually, we are driven to improve ourselves and our team. Out of our own growth comes the ability to help our clients and an entire industry change, grow and win.
We Are Living for Legacy
Conquer the moment, build for legacy. We believe excellent work makes a difference in the lives of our co-workers, clients, and end-users. We believe profits are a natural side effect of building relationships and treating people as we would want to be treated.
Brady Price
Vice President
Brandon Berlew
Digital Producer
Joe Thompson
Account Manager
Judi Christensen
Senior Account Manager
Luke Kenney
Art Director
Matt Johnson
CEO & Managing Partner
Misti Ferris
Director of Operations
Natalie Lane
Vice President
Shawn Westphal
Product Manager
Stephanie Kidd
Marketing Manager
Shannon Gayton
Senior Editor
Our Process
Spinstak’s Integrated Approach Delivers The Best Work In The Industry
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Your dedicated team of nerds and ninjas will explore your needs, advise the best solutions, execute winning strategies, and analyze your results.
Explore: Our team of NERDS ask the right questions and listen carefully to understand your sales and marketing needs.
Analyze: NERDS analyze results to ensure goals are achieved and value is proven. We use detailed dashboards to track and measure all activity related to your digital marketing strategy.
Advise: Our team of NINJAS use the information from the exploration phase so we can prescribe a custom solution for your business.
Execute: Our NERDS and NINJAS deliver the prescribed scope of work on-time and on-budget. We’ll consistently communicate with you to ensure that expectations are met.
Custom Solutions
Cookie cutters are for baking. Not for business.
— We’ll work with you to understand your unique challenges and create custom-tailored solutions for success. Our goal is to be a long-term partner of your business and grow with you. This means building strategies and solutions that are built to scale. As you grow, so do your marketing efforts with Spinstak.
As you grow, so do your marketing efforts with Spinstak.
Talk To A Spinstak Specialist Today.
866.270.0810
16228 Flight Path Drive
Brooksville, FL 34604
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