About UsProviding comprehensive eCommerce, video production, digital marketing, and print services designed to help you grow.
Spinstak, formerly Safety Marketing Services (also known as SMS), is a B2B digital marketing and web development agency specializing in the safety, industrial, and manufacturing industries.
— Since 2003, we’ve been recognized as the one-stop shop for all marketing and development needs, bringing B2B and B2C solutions to businesses of all shapes and sizes. Our expertise ranges from creating beautiful print catalogs to highly optimized websites. We help build brands online, crafting campaigns across all channels and verticals that are expertly built for conversion to grow your business. We made our mark on the industry by creating print catalogs for industrial safety distributors. We leveraged the industry’s most comprehensive data collection of the best safety equipment brands. We enabled our clients with the ability to quickly organize, design, print, and publish beautiful catalogs that helped drive millions of dollars worth of growth. That was just the beginning. We soon realized there was exponential growth within our industry to reach customers and end users online. In 2009, we honed our catalog product database and the relationships we’ve built with safety manufacturers to develop proprietary technology that would take our industry to the next level. This sparked the creation of Nucleus, an eCommerce platform that allows customers to sell their products online with the information they need at their fingertips.
Our team designed, developed, hosted, and maintained eCommerce websites for dozens of distributors and suppliers. Since it’s original launch, we’ve added new features to our platform. We’re currently on our 2nd generation of Nucleus, which contains product data for over 1,600 suppliers and over 500,000 SKUs readily available to our clients. Our capabilities and offering were unparalleled and unlike anything in the industrial marketing sphere. In 2015, Matt Johnson was named CMO and Managing Partner of Safety Marketing Services, transforming the company into a full service B2B marketing agency. He led the team to offer diverse services such as email marketing, social media management, brand development, top quality video production, and comprehensive inbound digital marketing strategies. This move enabled SMS to become the leader in both web development and digital marketing services.
Digital marketing requires you to be nimble and data-focused. Those requirements described our team to a tee – a delightfully zealous band of creative ninjas and data nerds. This passionate, multifaceted team is the backbone of Spinstak. Spinstak is constantly moving forward, like a pinwheel. We innovate and evolve, with our clients’ success as our top priority. We aim to provide ease and efficiency to your business’s marketing and eCommerce efforts with up-to-date strategies rooted in conversions and growth. With Spinstak, you get a partner with vast industry experience, not just another agency.
Our mission is to create beautifully designed websites, catalogs, videos, event displays, and inbound marketing strategies for our clients, both as their advocate and as the leading, trusted partner in the safety, industrial, and manufacturing industries.
We invest in creating honest and growth-driven relationships with the people and companies we serve. Spinstak is committed to helping businesses in the safety and industrial supply chain grow.
Playful Not Painful
Working with a marketing agency should be fun, not painful. From strategy to production, our team engages our clients and each other with unapologetic authenticity, creativity, and relentless energy. We value fun at work, because it is the catalyst of excellence.
We are a unique combination of Nerds and Ninjas. Our nerds are analytical, strategic, and organized. Ninjas are agile, creative, and deadly accurate. We fully and equally embrace both roles through teamwork and collaboration. We can’t do this alone. We are always better together.
Status quo? Hell no. We believe that change is both our friend and competitive advantage. Individually, we are driven to improve ourselves and our team. Out of our own growth comes the ability to help our clients and an entire industry change, grow, and win.
Living for Legacy
We strive to continuously make a difference in the lives of our co-workers, clients, and end users. We value people over profit because our legacy lies within the relationships we build and our drive to create innovative change for the industries we serve.
Director of eCommerce & Business Development
SEO & eCommerce Manager
Director of Catalog Development & Operations
Senior Marketing Designer
CMO & Managing Partner
Senior Marketing Manager
Director of Marketing & Product Development
Spinstak’s Integrated Approach Delivers The Best Work In The Industry
Your dedicated team of nerds and ninjas will explore your needs, advise the best solutions, execute winning strategies, and analyze your results.
Explore: Our team of NERDS ask the right questions and listen carefully to understand your sales and marketing needs.
Analyze: NERDS analyze results to ensure goals are achieved and value is proven. We use detailed dashboards to track and measure all activity related to your digital marketing strategy.
Advise: Our team of NINJAS use the information from the exploration phase so we can prescribe a custom solution for your business.
Execute: Our NERDS and NINJAS deliver the prescribed scope of work on-time and on-budget. We’ll consistently communicate with you to ensure that expectations are met.
We operate on a point-based system for pricing.
Point-based pricing allows for more efficient and accurate forecasting and planning for your marketing and website development needs. Bottom line? You get stellar support and products without the downside of hourly-based fees. You know exactly what services and deliverables you will receive in any given month with a dedicated number of hours from the industry’s leading digital marketing team.
- Inbound Bloom
- Inbound Growth
- Inbound Flourish
Inbound Growth Package Points
|Phase 1: Foundation||This is a one-time fee for all new Inbound Clients||6-weeks|
|Oboarding||Research, site audit, and SMART goals||One time||13|
|Persona Development||Develop custom buyer persona including interviews with client, customers, and research||One time||13|
|Phase 2: Development||This is a one-time fee for all new Inbound Clients||6-weeks|
|Technical Setup||Setup marketing automation tool, contact list segmentation, CRM setup, folder structure, etc.||One time||21|
|Growth-Driven Website Design||Website optimization efforts focused on improving traffic, conversion, and user experience.||One time||21|
|Phase 3: Momentum||This is an ongoing retainer fee||Monthly|
|Keyword Analysis & Campaign Strategy||Keyword analysis on top 50 search terms. 90-Day Epic Campaign Strategy document with content calendar.||1/quarter||5|
|Standard Blog Articles||1,200 - 1,500 word article written by SMS Content Specialist||2/month||10|
|Premium Blog Articles||1,500 - 2,000 word article written by SMS Content Specialist||2/month||16|
|Social Media Publishing||Social media posts optimized w/images for any network||20/month||10|
|Social Ad Campaign||Social ad campaign with content, creative, and audience build.||1/month||5|
|Gold Premium Content Offer w/Landing Page and CTAs||Medium complexity 3,500 - 5,000 word premium content offer (eBook, white paper, report, etc.) with optimized landing page and call-to-action graphics/buttons||1/quarter||9|
|Direct Email||Email blast campaign includes; content, design, list segmentation, and reporting results||2/month||6|
|Email Workflow||Automated campaign includes, 5 - 6 emails, content, design, list segmentation, logic, and reporting||2/quarter||6|
|Product Video||00:30 - 00:60 second studio product video for sales, ecommerce, social, and email promotions (medium complexity). Includes storyboard, script, production, and post-production.||1/month||8|
Simple. Flexible. Transparent.
Cookie cutters are for baking. Not for business.
— We’ll work with you to understand your unique challenges and create custom-tailored solutions for success. Our goal is to be a long-term partner of your business and grow with you. This means building strategies and solutions that are built to scale. As you grow, so do your marketing efforts with Spinstak.
As you grow, so do your marketing efforts with Spinstak.
Talk To A Spinstak Specialist Today.