About Us

Great Marketing Helps Independent Suppliers Compete and Win


Spinstak Growth Agency was founded in 2003 to help independent distributors go to market and win against much larger brands.

You could say we love the underdogs, the little guys, and the families that have helped equip America’s workforce for hundreds of years. Matt Johnson, owner and CEO, knows the impact that a small independent distributor can have on their customers, their community, and their family. His grandfather founded a small distributorship in his basement over 50 years ago. That small start-up evolved into an international brand in the safety industry.

When we first started, the goal was to design and develop printed catalogs that helped smaller distributors stand-out from their competition. We first made our mark creating printed catalogs for industrial safety distributors. By leveraging the industry’s most comprehensive data collection from the best safety equipment brands, we enabled our clients the ability to quickly organize, design, print, and publish world-class catalogs that have helped drive millions of dollars worth in growth. That was just the beginning. 

By focusing on catalog development as the core of our service business, we were able to launch a B2B eCommerce platform specifically personalized for industrial distributors.

Since then, we have consistently grown our client base by simplifying the mysteries of eCommerce marketing, directing a clear path for traditional distributors to follow, and providing services that help small teams do big things.

Spinstak is always moving forward, like a pinwheel. We innovate and evolve through the help of faithful business partnerships. We aim to provide ease and efficiency to your business’s marketing and eCommerce efforts with up-to-date strategies rooted in conversion and growth. With Spinstak, you get a partner with vast industry experience. Because we understand your business, we can help you achieve your goals. 

Our One Wild Mission

At Spinstak, we know independent distributors and suppliers struggle to compete against national brands. We’ve created software, strategies, and services that utilize personalized catalogs to grow their business and build a legacy that stands the test of time.

To accomplish our mission, we have assembled a world-class team of marketers, designers, and developers who are driven to succeed at work, home, and life.

Key Characteristics of Our Organization

We Are Profitable

It’s your goal. It’s our goal, too. Accomplishing our mission really depends on whether or not we have the resources we need to innovate, invest, and hire the best talent. We take absolute ownership of every project and client.

We Are Driven

We are relentless about achieving our goals. Giants are slain simply by determining to do the next right thing. Our ability to tackle any obstacle, answer any question, and embrace every challenge sets us apart and helps us win.

We Are Helpful

We serve others as we would like to be served. Our clients have more important things to do than worrying about their website. Our desire is to create peace-of-mind and experiences that both empower and inspire our customers. 

We Have a Plan

We lead with confidence and conviction. For our clients, we are the bridge between yesterday and tomorrow. We know how to reach the destination because we have a proven plan with the processes and people that lead to success.

Actions Speak Louder Than Words

Ask.  Care.  Tend.  Simplify.

When we do these few things, our clients succeed, we succeed, and the world is a better place.

Ask How You Can Help: The permission to serve is a sacred responsibility. Our team readily offers help, followed by zealous execution.
Care For Yourself First: Our ability to serve comes from habitual self-care that recharges our batteries so we can pour ourselves out for others. 
Tend The Garden: Our projects, software, and database are gardens that we cause to flourish through perpetual care and improvement.
Simplify Everything: Marketing can be complex. Our goal is to make complicated concepts like catalogs, websites, and digital marketing simple.

“Spinstak brought structure to our thought process. Routine objectives such as strategic planning and weekly check-ins help to create a road-map that keeps us on track.”

Schedule a Consultation

No high-pressure sales pitch. Just a conversation about your objectives and how Spinstak can help you. If we’re not a good fit, we promise to point you in the right direction.

Our process is pretty straight-forward.

We will schedule an initial call to learn more about your business and your goals. Once we have a good idea of your needs, we can discuss options that will help you achieve your objectives.

Let’s get to work!

For over 15 years Mid-Continent Safety / DXP Enterprises has enjoyed a partnership with Spinstak. Spinstak’s dedication to keeping current in eCommerce platforms is evident in the professional products they produce, their creative approach and the ongoing support they provide to ensure success. Ultimately they have created the online tools so we can be successful and profitable.

Monette Lachman

Marketing Director, DXP Enterprises, Inc.

Demand Safety has really benefited from partnering with Spinstak. Our signage business has grown 500% due to the increase in web sales. Adding product lines and additional products couldn’t be easier. Changing website banners for seasonal sales has been a breeze. Problems brought up are solved quickly and efficiently. It has been a great combination to grow our sales.

Don Mossman

President, Demand Safety

The biggest win from Spinstak is how actively the company works to provide us with flexible B2B and marketing solutions to better service our customers. Spinstak’s team is knowledgeable and relevant — always focused on our business’ success.

Chris Tan

eCommerce Manager, Martin Supply