Digital Marketing

Attract, convert, and nurture leads through your website. Send customers on a Digital Buyer’s Journey and boost sales.

You Need a Digital Buyer’s Journey

How will industrial distributors survive the generational shift in buying behavior? One answer is to build a digital customer journey that utilizes simple marketing tools and strategies that anyone can execute. The goal is to generate more engagements with your customer base which helps you minimize attrition, educate your customers, and grow your share of wallet.

Lead Your Customers Down a Clear Path That Ends in Sales

We (humans) love journeys and paths. From the stories we read and the movies we watch to the brands we most connect with, we are hard-wired for order, direction, and vision. As industrial entrepreneurs and marketing leaders, we work hard to create a vision and road-map for our employees, but have you done the same for your customers?

Have you thought about every step of a customer’s journey with you? What happens after they cut that PO? Are you strategically leading them to utilize ALL your products and/or services? Chances are, like most industrial distributors, you’re leaving a lot on the table.

Attract Buyers and Grow Your Industrial Distribution Business With Storytelling

So many industrial distributors and manufacturers struggle to communicate to their prospective customers that they understand their world, empathize with their pain-points, provide a clear plan of how to do business, and call them to meaningful action.

We are trained in the Storybrand methodology, popularized by Donald Miller, which helps companies clarify their message, eliminate confusion, and drive growth.

Choose a Package That Fits Your Budget

Our Digital Marketing Partners: Specializing in Industrial Distribution

Kelp is owned and operated by three former Spinstak team members: Stefen Phelps, Caleb Kenney, and Luke Kenney. With more than 6-years of industry experience, they have produced almost all of the work Spinstak has delivered in the safety/industrial sector over the years, resulting in millions of dollars of growth for our clientele.

When they left Spinstak in 2018 to start their own creative firm, it wasn’t long before we started working with them again, this time as a customer. Since then, they have expanded their capabilities and have become our go-to resource for custom web development, graphic design, and digital marketing services.

Today, Spinstak no longer does digital marketing in-house, opting instead to focus on eCommerce and Catalog Development. We now refer our clients to Kelp, and the results speak for themselves.

Get a Quote On Digital Marketing Today!

Kelp Digital Marketing Services

Digital Strategy

This is where the journey begins. If you’re not sure where to go, we’ll help you plot your course.

Strategy is the most fundamental component of any solution or deliverable. You never want to make the mistake of moving directly into production without having an intentional idea of what is to be done, how it will work, and why it will achieve the goals that your business has.

If you’re not 100% sure what solution type will be able to meet your needs and goals, this is your starting point. Good strategy will help you validate your business goals, set a plan of attack, and confirm the proper course for what deliverables should be created.


 Digital Strategy Services

  • Strategy Services
  • B2C Business Strategy
  • B2B Business Strategy
  • Persona Development
  • Analytics and Metrics
  • Conversion Paths / User Journey
  • Marketing Strategy

Content Creation

Let’s craft the best content possible. This is where strategy becomes flesh and bone.

Believe us we know… content creation can be super hard. It’s one of those necessary components of a project that businesses tend to have a hard time preparing. Crafting beautiful and effective videos, photography, and copywriting are some of our specialties.

Content creation is extremely important when looking to move into the preparation of any project. We’ll help make this step easy for you and your team by asking the important questions and applying the strategy in the most impactful way possible.


Content Creation Services

  • Videography
  • Photography
  • Copywriting


Keep their eyes on you. Design is what communicates your brand and strategy visually.

Strategy, check. Content, check. Looks like you are ready for design! Design comes in all shapes and sizes and can sometimes be easy to miss. All visuals should be intentional, so we will utilize the prepared content to craft a design that not only looks great, but aids in accomplishing the goals set out by the strategy. This is what determines your customer’s first impression.


Design Services

  • Branding
  • Digital Design
  • Apparel Design

Web Development

Let’s put some motion in your ocean. Development brings design to life, and interaction to your project.

Development is all about converting what you see into something you can truly touch and feel. We use the latest technologies to make your project and content accessible to customers worldwide and on the platforms that are best suited for your strategy. To most, coding and development is like gibberish, but don’t worry, we are fluent in these other languages.


Development Services

  • Website Development
  • Website Migration / Replatforming
  • Custom API Integrations
  • Custom Web Apps

    Digital Marketing

    Get yourself out there. Marketing means putting your business in front of the right people at the right time.

    You have a great business and product, now what? Marketing is what. All the time you’ve spent on content, design and development would go to waste if you don’t get your work in front of the best audience. This takes time, resources and energy, so we’ll help make it more simple and make your resources go further.


    Digital Marketing Services

    • Social Media Management
    • Social Media Advertising
    • Search Engine Optimization (SEO)
    • Search Engine Marketing (SEM)
    • Marketing Automation
    • Email Services

    Ongoing Support

    The journey has not ended… it is just beginning! Keep your website and assets in shipshape with a helping hand from Kelp.

    The digital world is evolving at a rate much faster than most can keep up. We work in the digital realm every day, so we can make sure that your assets are up to date and remain safe and relevant. Just need services on a regular basis? We do that too.


    Ongoing Support Services

    • Website Maintenance
    • Design Support
    • Development Support

    Schedule a Consultation

    No high-pressure sales pitch. Just a conversation about your objectives and how Spinstak can help you. If we’re not a good fit, we promise to point you in the right direction.

    Our process is pretty straight-forward.

    We will schedule an initial call to learn more about your business and your goals. Once we have a good idea of your needs, we can discuss options that will help you achieve your objectives.

    Let’s get to work!

    “Spinstak brought structure to our thought process. Routine objectives such as strategic planning and weekly check-ins help to create a road-map that keeps us on track.”

    For over 15 years Mid-Continent Safety / DXP Enterprises has enjoyed a partnership with Spinstak. Spinstak’s dedication to keeping current in eCommerce platforms is evident in the professional products they produce, their creative approach and the ongoing support they provide to ensure success. Ultimately they have created the online tools so we can be successful and profitable.

    Monette Lachman

    Marketing Director, DXP Enterprises, Inc.

    Demand Safety has really benefited from partnering with Spinstak. Our signage business has grown 500% due to the increase in web sales. Adding product lines and additional products couldn’t be easier. Changing website banners for seasonal sales has been a breeze. Problems brought up are solved quickly and efficiently. It has been a great combination to grow our sales.

    Don Mossman

    President, Demand Safety

    The biggest win from Spinstak is how actively the company works to provide us with flexible B2B and marketing solutions to better service our customers. Spinstak’s team is knowledgeable and relevant — always focused on our business’ success.

    Chris Tan

    eCommerce Manager, Martin Supply